The Jitterbug offers about a dozen buttons... the numbers zero through nine, "yes" and "no"buttons, and that's about it. The phone does NOT have text messaging, a camera or an mp3 player, or any other features for that matter. Plus - if you dial zero, a jitterbug operator will come on the line to help you figure out how to use your phone - just in case dialing a phone number and pushing the "yes" button to connect is too complicated.
Yes- the Jitterbug phone is being marketed to senior citizens - or, really, to the children of seniors, who want their parents to carry a cell phone in case of emergencies. Robin thinks the phones are neat because every time she gets a new cell phone, she needs about a week to learn how to use it. Plus, she's a luddite. In her defense, I must say that Modern cell phones are notoriously counter-intuitive, and their user manuals are usually difficult to read at best! I'm far more advanced technologically than my wife is, but there are buttons on my phone that I still have no idea how to use.
Still - if we want to avoid becoming our parents, we MUST learn and embrace new technology! My mother-in-law refuses to give up her dial-up AOL and progress to broadband, and I give her grief about it all the time... The millennials who responded in comments to this youtube ad for the Jitterbug phone thought it was hilarious that someone would buy what amounts to a black-and-white television in a high-def bigscreen color world. Their comments may show a lack of respect for their elders, but they are not wrong. We all have to move along to get along!