Because I haven't been bleak enough for you lately vis a vis the state of the media business...
Here are just a few headlines from TODAY (and there were just as many yesterday and there will be more tomorrow!):
The New York Times is mortgaging its flagship building in New York in a bid to raise more money (and stay afloat).
The Tribune Corporation, owner of Tribune newspapers (including the Chicago Tribune, the Los Angeles Times and the Baltimore Sun), Superstation WGN-TV, the Chicago Cubs and Wrigley Field, has filed for Chapter 11 bankruptcy.
Jeff Zucker, the chief executive at NBC, says things are so bad there that NBC is considering shrinking prime time programming to perhaps two hours a night, and perhaps fewer than seven nights a week.
And to me, this is the biggest downer of all. The Pulitzer Prize has created a category for web-only news organizations, and it cannot say whether gossipy news-ish sites like Drudge and the Huffington Post would qualify!
Finally, if this is actually enough to fatally wound any of my fellow media friends, I happily refer you to my sister's blog, where she has compiled some thrifty tips for your funeral. Every penny counts these days, ya know!