Can You Imagine Your Father Wearing This?

I was flipping through my junk mail the other day, when I ran across this ad:

While I appreciate the functionality of this particular piece of apparel, I cannot for the life of me imagine who would be caught dead wearing it! My father is 73 years old, and would not be caught dead flashing an AARP card - let alone be caught wearing a hat that read "Don't forget my SENIOR DISCOUNT!

Maybe I need to be spending more time down in South Florida. Or maybe I should buy up a bunch of these for my friends who are turning 50... You all know who you are!